NAVIGATING THROUGH THE CREATIVE PROCESS
connect
To start things off, we get to know each other to see if we make a great collaborative team. We'll dive into a briefing of your brand goals, photography needs, and go over my process to achieve editorial ready imagery. Following that, we can plan a creative call and potentially even schedule a scouting date.
CREATIVE CALL + SCOUT
Throughout this collaborative process, we'll discuss cost sharing, licensing, explore the possibility of involving a stylist for enhanced compositions, and determine the ideal time of day for each area of focus. Comprehensive scouting for larger projects is essential to strategize how we'll narrate the story of the home and develop a robust shot list. Scouting on location, virtually via video chat, or through a photo dump is vital to ensure thorough planning and preparation for the upcoming project.
archiving the moments
Now is the moment to capture all the hard work and creativity you've invested so much time in. Patience is paramount as lighting setups are meticulously crafted to showcase the space's unique ambiance. Throughout the day, expect to adapt to various challenges, from managing reflections to finding the perfect angles to capture the essence of the design. Collaboration is essential, as teamwork between photographer, designer, and sometimes even a stylist, brings each space to life through the lens.
HOW LONG DOES IT TAKE TO PHOTOGRAPH A PROJECT?
The length of time to record an assignment varies. We can spend 10 hours in one to two spaces or 5-8 spaces. It all depends on how much coverage you need for the project, light conditions, and if styling or editorial finishing is needed for each composition.
How far in advanced do I need to book a photoshoot?
Ideally, it's best to schedule an interiors photoshoot at least three weeks in advance to ensure availability. However, there are instances where deliverables or scheduling constraints may emerge. Rest assured, we'll collaborate closely to overcome any challenges that may arise.
How many spaces can you cover in a half day?
Typically I only book full day shoots, however, if a project is local and fairly small for example; a darling guest bedroom and bathroom, we can definitely discuss if your project aligns with that option.
Can I extend the amount of coverage on the day of?
During our creative call and/or scout meeting we will already determine the coverage of your assignment that will be covered. An hourly creative fee of $250 will be invoiced if the day is extended beyond 10 hours.
What kind of gear do you use?
I use only professional architectural photography gear from full frame camera & prime/tilt shift lenses to modifiers & lighting, achieving the highest quality results. Tethering wirelessly or to laptop will be determined based on scope of work, time allowed for creative freedom, and editorial needs. Tethered or not, you will receive the same professional and beautiful results working with me.
How many final edited and licensed images will I receive?
In a full day we try to achieve up to 15 finals that I include "ready to use". The number of licensed images to choose from in a proofing gallery varies on many factors similar to the length of time it takes to photograph. We will discuss the details in depth during our creative call/meeting.
What is your turnaround time for editing after the photoshoot?
The timeframe for receiving edited photos can vary based on factors like project complexity and photographer workload. As a rough estimate, anticipate receiving the edited images within 2-4 weeks post-proofing. Expect longer turnarounds during peak seasons, as I edit all of my work. I prioritize quality standards, and ensure to keep you informed throughout the editing process. Expediting editing can be requested as an additional cost to use my approved photo editor.
What is cost sharing?
I suggest to my clients the idea of engaging project partners to collectively decrease their individual investment in the project. This approach, known as cost sharing, not only saves on the total cost of the creative fee but also allows for extending coverage of projects to more than one day. Additionally, it fosters the building of long-term relationships with collaborators.
Who owns the copyright of the photos after the photoshoot?
The entirety of my photographic creations, attributed to TIFFANY RINGWALD, represent my intellectual property, safeguarded under the Copyright Law of the United States. Any attempts to resell or modify these photographs are strictly prohibited.
What is licensing?
Photographers often utilize licensing as a standard procedure to offer individuals or companies the opportunity to acquire permission for the use of their photographs, whether it be for showcasing their work, promoting a service or product, or expressing an idea.
Behind the Scenes
A Handbook for Perfecting Your Photoshoot Preparation
Light is everything!
It's beneficial to know the direction in which the front of the home is facing and what spaces receive harsh lighting during a specific time of the day. Choose high-priority areas during optimal lighting conditions. Certain spaces may require more than a couple of hours to cover, particularly those with dynamic ranges or obstacles. Avoid scheduling during times when other services or trades will be in the home, this can cause delays and distractions.
SHOT LIST
For full-day photoshoots encompassing multiple spaces, I strongly advise creating a shot list. Prioritize the spaces, listing the most important ones first, and specify desired angles or compositions for each. The photographer may also take any shots that artfully inspires her at own discretion. We give it our all to capture the shots on your wishlist, but remember, not every idea shines as bright once it's framed through the lens!
BEHIND THE SCENES
A Handbook for Perfecting Your Photoshoot Preparation
DECLUTTER
Prior to rearranging anything, snap a few quick photos of the spaces with your phone. These can serve as handy references when restoring the areas post-shoot. Your clients are already accommodating us taking over their home; let's spare them the stress of misplaced items, like a phone charger moved to capture the perfect shot. Ensure that areas of focus are free from personal items belonging to the homeowner, such as photos, fragile keepsakes, paper towels, and tissues. [ Tip: Using baskets and totes for the homeowner's personal items can help keep them safe and organized. ]
TIDY UP!
Before the photoshoot, it's essential to have the spaces cleaned. This means wiping down surfaces, dusting, and ensuring floors are swept or mopped. While homeowners often take care of these tasks themselves, it's worth considering hiring a professional cleaning service if it's feasible within your budget. Our priority is to focus solely on creating art, maximizing our time with you.
BEHIND THE SCENES
A Handbook for Perfecting Your Photoshoot Preparation
The editorial edge
Let's discuss why styling matters at your photoshoot and why working with an editorial photo stylist is crucial for creating captivating editorial looks. Professional styling not only elevates the visual story but also grabs the attention of editors and boosts the professional image of designers and brands. I collaborate closely with talented stylists whom I trust to enhance the imagery we produce, ensuring a refined and elevated outcome.
Curate props
To ensure smooth shoot days, keep a stash of versatile props handy. Think books, pillows, blankets, baskets, frames, boxes/containers, vessels, and accessories. Need more tailored suggestions? Let's chat before the shoot.
Fresh Florals for Vibrant shots
Elevate your shots with pops of color and the natural beauty of locally acquired flowers and greenery. Incorporating fresh greenery and florals brings vitality to a space, establishing focal points of interest within it.. This combination enhances visual impact while expressing gratitude to homeowners for their hospitality.
Behind the Scenes
A Handbook for Perfecting Your Photoshoot Preparation
Prioritizing comfort & privacy
We prioritize a seamless and comfortable experience for homeowners, children, and their cherished pets during our photoshoots. Whenever possible, we schedule shoots when homeowners are away to provide our team with flexibility in adjusting items without disruption. We ensure to communicate homeowner preferences to our photographers, noting any off-limits items or spaces to avoid, as well as any entry protocols such as shoe removal. Additionally, please inform us of any food allergies to ensure we don't bring in anything that may affect the health of those residing in the home.
FURRY FRIENDS
We adore pets! Recognizing that pets can become stressed in unfamiliar situations, we kindly ask that furry friends be safely secured in another part of the house, a kennel, or daycare during our shoots. The high-powered flashes we use may cause anxiety for sensitive pets, and we want to ensure their comfort and well-being.
